Boost Abandoned Cart Recovery by 300%

Now that strategy works, but it’s not the best way to handle it. 

The single best way to increase your abandoned cart recovery rate is to have someone every day at 9am, 12pm and 5pm log into Shopify and send out personalized emails to every single customer who has abandoned their cart. But not just any email, a highly customized email based on that customer’s order history. 

How it works:

Your abandoned cart “specialist” is going to visit the Customers > Abandoned Carts section in your Shopify dashboard.

This person will then send a personalized email to all those who have abandoned the cart since the previous check period. For example, at 12pm they would go back to anyone who has abandoned their cart since 9am, the previous check period. 

The email sent should be highly customized based on the customer’s order history. At this point, you can determine what promotion to offer or provide valuable customer service to increase likelihood of conversion. 

By taking the time to review each and every cart abandonment, you are able to dive deeper into what type of customers they are, why they potentially abandoned the cart, and how you approach them. 

For example, if they are a new customer, you would want to be sure to offer them the best deal possible on an introductory product. 

If they are someone who used to order from you often but stopped, maybe you need to provide world-class customer service to determine what happened. 

The idea here is to highly personalize the abandoned cart experience, not only to reduce abuse of abandoned cart offers with automatic responses, but to provide a tailored experience for those users who are most likely to convert. 

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And that’s it - it’s as simple as that. This method has increased recovery rates over 300% for most of the brands with whom I have worked. Although more labor intensive, this method not only pays for itself over time, but increases CVR, AOV and CLV. 

See you in a week.