3 Strategies to Leverage in 2024

New year means new you, but for us marketers that doesn’t mean going to the gym or reducing your calories. Today, I’m going to walk you through three of the changes I have seen in the marketing wor...

Where Most Brands Fail - New Customer Journeys

How to 5X Your Return on New Customers In the 12 years I have been working with brands, I have found only two ways to grow you online business: Increase the number of orders your existing customer...

Grow Your Sales with $0

So, I get this question quite often…., “Josh, what’s the number one way to increase sales for my online store without spending any money?”  I would have one answer - Tag your customers, segment the...

1+1 = 3 with Alchemy - Use Psychology to Increase Brand Value

Today, I’m going to walk you through some of the concepts discussed in one of my favorite marketing books, Alchemy by Rory Sutherland. This book taught me the importance of psychology in marketing....

Make Your Brand Contagious

Do you know what r naught is? Surprisingly, post-covid, more people actually do know what this term means. Put simply, it is the basic reproductive number of a virus. Scientists use this formula to...

The 3 Best Ways to Track Advertising Sales on Shopify

So you’re running advertising, but you don’t know how to track your attributed sales. Today, I’m going to walk you through 3 ways to track your sales without tracking pixels.  When given an option ...