The Top 2 Email Marketing Platforms on Shopify

Introduction

Did you know the first email marketing campaign was sent in 1978? Even still, after 40 plus years, email marketing continues to be one of the most successful forms of marketing. So much so that 37% of brands in 2022 are increasing their email budget.

So how can you leverage email marketing to the fullest on your Shopify store? I am going to show you my two favorite email marketing applications on Shopify and how I use them to increase sales. Let’s jump into it.

What’s right for your brand?

I am going to present two email applications for your store. Both are full-featured applications with their own strengths and weaknesses.

Deciding what application to use on your store will come down to one important question… How large is your team? The superior option will provide you with all the features you will need. But, more features come with more tasks and this will require more people to manage the software.

If your brand has a full fledge marketing team comprised of digital designers, copywriters, strategist and more, Klaviyo will provide you with everything you need.

Conversely, if you are a sole proprietor or a brand operating with a limited team, you will want to look into Seguno.

Klaviyo

So, you have a team of 2 or more highly-skilled marketers. Klaviyo is the email application for you. Klaviyo is full of features that will slingshot your brand into one of the top performing brands online.

So let’s jump into some details on what makes Klaviyo so great.

Segmentation

First, is segmentation. Because Klaviyo is fully integrated with Shopify you will be able to segment based on certain actions that you customers take or don’t take on your Store. These segments include:

• Product-specific audiences
• Full-price buyers
• Unengaged customers
• Last year’s Cyber Monday shoppers
• Shoppers who’ve viewed the same product 5+ times without purchasing
• Customers who only make purchases with coupons
• Customers who only buy on certain days
• Customers who are most likely to buy within the next 10 days
• VIP customers (frequent shoppers or big spenders)

Automations

Second, Klaviyo provides you with over 60 prebuilt automations that will help you get up and running as quick as possible. This includes automations such as:

• • Welcome Series
• • Abandoned Cart Automations
• • Browse Abandonment Automations
• • Customer Winback Automations
• • Loyalty Automations
• And much much more.

Templates

Lastly, Klaviyo provides you with 100+ pre-built email templates that will allow you to quickly and easily launch campaigns no matter the promotion. These pre-built templates are a great starting point for any brand looking to increase the number of email promotions they send per month.

What’s more, these templates are fully customizable via html or the drag and drop editor. It’s safe to say that you will not find a platform that allows for more customization than Klaviyo.

Seguno

So, you are just getting started with your Shopify store or you’re running a lean and mean team, well, Seguno has your back by providing you with one of the quickest and easiest ways to get up and running with email marketing.

Let’s jump into the benefits of Seguno

So what makes Seguno so much different than other email marketing applications on Shopify is how well they managed their integration with Shopify. Seguno makes it super quick and simple when creating email campaigns.

First, Seguno provides you with the ability to showcase specific products or collections in your email. But when you feature these products or collections, Seguno automatically pulls in your product’s hero image, price and description. This eliminates the need to create custom product images for every campaign you send out.

Second, Seguno let’s you apply a coupon code to the entire email. This means that prices automatically reflect the discounted price and you don’t need to add any product links to your emails. Not only will the products have buy now links in the email, they will also automatically contain the discount.

But not all of Seguno is superior when it comes to email marketing.

First, Seguno like Klaviyo allows you to set up automations but because the software is fully integrated with Shopify, it requires you to utilize tagging within Shopify. This requires not only additional steps but additional software to automatically tag customers when they take certain actions.

Additionally, the amount of customization with in Seguno is limited. You will not be able to make as many adjustments or changes ad you can with Klaviyo.

Conclusion

In conclusion, Seguno and Klaviyo both have their pros and cons but put simply, if you want the most features and the most customization, you truly only have one option, Klaviyo. But if you are less concerned with a full feature list and are looking to get up and running as quickly as possible, Seguno is your platform.

I hope this brief introduction into my preferred email applications has helped to provide some clarity on the pros and cons of email marketing on Shopify. No matter what platform you use, email marketing will be one of the best ways to increase engagement , increase conversion rates , increase customer lifetime value and grow your Shopify.

Now go and grow!