Use AI for Email Marketing

Basics:

First, you are going to need software to be able to send Emails through on your Shopify. If you’re looking for an introduction I have already created a bunch of posts that goes into detail on what platforms I recommend and how to get up and running. More of a visual learner? I’ve created a video too!

In brief, I recommend you utilize either Klaviyo or Seguno as your platform. Both are user-friendly and will get you up and running quickly.

Next, in the most basic form you are going to want to start thinking about a strategy for your email marketing and how often you would like to send them out to your customers.

How AI Can Help With Strategy:

One of the most difficult parts of email marketing is deciding what promotional strategies you want to take advantage of. We can use AI to assist with this.

It’s important to remember that we need to be very specific with our ChatGPT prompt to ensure we are getting exactly what we want.

Let’s jump into ChatGPT and I will show you what I mean. So let’s start with a promotional strategy prompt:

Develop 5 email marketing promotional strategies for a vegan protein bar company that will increase average order value for our current customers. These promotions will include discounts no greater than 20% off.

With this prompt we are providing information on what we are selling, the segment we are going after, the max promotion we want to give out and the quantity of strategies we want.

As you can see, chatGPT provides us with some great options for promotions.

How AI Can Help With Copy:

So next, we want to develop copy for each of these email strategies. With ChatGPT we don’t need to develop a more complicated prompt but simply ask a subsequent question relating to the previous prompt:

Develop copy for each above promotional strategy for an email marketing campaign. Make the copy under 125 characters and include a custom coupon code for each strategy.

Now chat GPT has created the copy for each email and has also auto generated the coupon codes that we will utilize for each campaign.

But let’s say I would like the copy to be a bit longer. All I have to do is request it.

Prompt:

Let's try this again but with each set of copy being at least 150 characters but no more than 200.

And there we go, now we have 5 email marketing strategies, along with 5 sets of copy and 5 sets of coupon codes ready to go. All we have to do is copy and paste this into our preferred platforms and we are good to go.

Conclusion:

As you can see, this is just scratching the surface on what ChatGPT can do for your Shopify store. But if you’re a small company just starting out, ChatGPT can truly bring a lot of value to your team by taking tasks that took hours and bring them down to minutes.

So take these tips and tricks and start utilizing ChatGPT to assist your email marketing to go and grow your Shopify.

Recommended Apps:

Seguno is one of my favorite email marketing softwares available for Shopify. It integrates with Shopify in ways other softwares cannot. If you’re a small team, Seguno is the best option for you.

Learn More

Klaviyo is one of the most popular and one of the most powerful email marketing softwares available for Shopify. With endless options and integrations, Klaviyo is a powerhouse option for email (and SMS) marketing.