Using AI to Quickly Create SMS Campaigns

Introduction

Did you know 61% of marketers still don’t use SMS marketing?

Additionally, the average open rate for text message marketing is 98%. (Reference)

So the question is, do you use SMS marketing? If not, today should be the day you start.

I’m going to show you how to quickly and easily start your SMS marketing program while also showcasing how you can practically use platforms like ChatGPT to expedite the process.

Let’s jump into it.

Basics:

First, you are going to need software to be able to send SMS messages on your Shopify. If you’re looking for an introduction I have already created three posts that go into detail on what applications I recommend and how to get started.

In brief, I recommend you utilize either Postscripts or Klaviyo as your SMS application. Both are user friendly and will allow you to get up and running quickly.

How AI Can Help:

One of the most difficult parts of SMS marketing is getting your point across in as few characters as possible. Most platforms will charge you based on the number of characters sent. So if you have a large list of SMS customers, getting your message down to 160 characters is extremely important.

Because of this, we need to be very specific with our ChatGPT prompt to ensure we are getting exactly what we want.

Let’s jump into ChatGPT and I will show you what I mean:

Prompt to ChatGPT:

Write 10 different sets of a friendly welcome text messages for a vegan protein bar company explaining how customers will receive early access to all promotions for a vegan protein bar company in under 160 characters. Provide the character counts at the end of each message.

So I clearly have included some important aspects of our desired message that allows ChatGPT to know what to write. (Additionally, I requested the character count at the end to showcase how many characters are in each message for educational purposes.)

What used to take 10-30 minutes is now completed in 30 seconds. But the efficiencies don’t end there. This is valuable for our initial sign up message, but what about our recurring promotions?

Recurring Promotions:

Now that we have a properly setup SMS marketing welcome message you are going to want to start targeting specific segments with your weekly promotional campaigns.

Creating 5 different promotional messages under 160 characters for 5 different target segments would typically take hours, but now we can create them in minutes. Let’s see how.

We want to be hyper specific with what we write in our prompts. For example, let’s say we are going to be targeting high-value customers who have a CLV within the top 1% on our store. We may write something like:

Prompt:

Write 10 different promotional text messages for high value customers to our vegan protein bar customers offering 20% off their next purchase of 3 items or more. Make the messages grateful and include some urgency. Keep the the messages under 140 characters.

Done. It’s that simple.

Pro Tip: I have requested that the messages are under 140 characters so that I can include a promotional link to our store in the message and still be under 160 characters!

Conclusion

As you can see, this is just scratching the surface on what ChatGPT can do for your Shopify store. ChatGPT can truly bring a lot of value to your team by taking tasks that took hours and bring them down to minutes.

So take these tips and tricks and start utilizing SMS marketing and ChatGPT to go and grow your Shopify.

Now go and grow!

Recommended Apps:

Here are the most installed SMS Marketing Apps on the Shopify App Store

Klaviyo - Comprehensive Program

Postscripts - Well Rounded