Marketing through cellphones' SMS (Short Message Service) became increasingly popular in the early 2000’s. In Europe and some parts of Asia, businesses started to collect mobile phone numbers and s...
Neiman Marcus introduced the first gift card using a payments infrastructure in late 1994,[8] though Blockbuster Entertainment was the first company to do so on a wide scale,[9] test-marketing them...
Leveraging Post-Purchase Notifications
Buyer's remorse is a powerful experience for consumers. For years, marketers have been attempting to reduce buyer's remorse through many different methods. One specific technique employed by market...
Did you know that email was first implemented in the early 1960’s? This messaging across users on the same system was just the beginning. By 1971, the first ARPANET mail was sent with the familiar ...
Limited Time Offer, Today Only, While Supplies Last The "Disney Vault" was a term formerly used by The Walt Disney Company for its policy of regularly placing sales moratoria on home video...
How to effectively sell on both Shopify and Amazon. U.S. toy retailer Toys "R" Us entered into a 10-year agreement with Amazon, valued at $50 million per year plus a cut of sales, under which Toys ...
Low Hanging Fruit - The quickest way to boost sales on your Shopify store.
In 1898, E. St. Elmo Lewis developed a model that mapped a theoretical customer journey from the moment a brand or product attracted consumer attention to the point of action or purchase.[1] St. El...
Corporate Espionage Well... let's call it "Creative" Espionage.
Economic and industrial espionage has a long history. Father Francois Xavier d'Entrecolles, who visited Jingdezhen, China in 1712 and later used this visit to reveal the manufacturing methods of Ch...
60% of Customers Do This - 5 Proven Discount Strategies to Grow Your Shopify
Coca-Cola's 1888-issued "free glass of" is the earliest documented coupon.[6][7] Coupons were mailed to potential customers and placed in magazines. It is estimated that between 1894 and 1913 one i...
Loyalty Programs - Increase AOV and CLV on your Shopify
In 1929, Betty Crocker issued coupons that could be used to redeem for premiums like free flatware. In 1937 the coupons were printed on the outside of packages, and later the Betty Crocker po...
Decrease your CAC by 66% with an Ambassador Program.
The concept of revenue sharing—paying commission for referred business—predates affiliate marketing and the Internet. The translation of revenue share principles to mainstream e-commerce happened i...
How to A/B test to increase sales on Shopify.
It is difficult to definitively establish when A/B testing was first used. The first randomized double-blind trial to assess the effectiveness of a homeopathic drug occurred in 1835.[16] Experiment...