Before starting, it’s important to call out some statistics that were stated in SMS Marketing 101: You may find this hard to believe but: 75% of consumers are comfortable receiving SMS messages fr...
Your Customer (Not Your Product) is the Hero of Your Brand
When thinking of user generated content (UGC), what is the first thing that comes to mind? Probably someone with a selfie-stick standing somewhere special, hawking a product they may or may not lik...
Before starting, it’s important to call out some statistics that were stated in SMS Marketing 101: You may find this hard to believe but: 75% of consumers are comfortable receiving SMS messages fr...
The Price of Free - How to approach pricing with new customer acquisition.
Getting new customers to purchase your products is quite a game. There are multiple factors that play a role in whether or not a user is willing to become a customer. Today, we are going to focus o...
How To: Free Shipping - Best Ways to Showcase Free Shipping
Does your site offer free shipping over certain order values? If not, this can be a great way to increase your average order value. 28% of people will abandon their cart if they notice an unexpect...
How To: Subscription Products - Part 2
This is part two of how to implement a subscription model on your Shopify store. If you missed part one (Is a Subscription Model Right for Your Business?) view here. So, now that we know a subscrip...
How To: Subscription Products - Part 1
Dollar Shave Club was founded by Mark Levine and Michael Dubin. The pair met at a party and spoke of their frustrations with the cost of razor blades. With their own money and investments from star...
How to Build High-Converting Landing Pages
Landing pages originated with the IT departments of Microsoft in late 2003 in response to poor online sales of Office.[4] The process was tedious and time-consuming. As a result, in 2009, several s...
81% of Americans admit that they are creatures of habit. And 1 in 5 have not changed their routine in over 10 years. (https://swnsdigital.com/) Routines are powerful aspects of the human condition....
The Million Dollar Homepage is a website conceived in 2005 by Alex Tew, a student from Wiltshire, England, to raise money for his university education. The home page consists of a million pixels ar...
Using QR Codes to Grow Your Shopify
The QR code system was invented in 1994 by Masahiro Hara from the Japanese company Denso Wave.[5][6][7] The initial design was influenced by the black and white pieces on a Go board.[8] Its purpose...
Get it Poppin' - How To Use Pop Ups on Shopify
Pop-up ads originated on the Tripod.com webpage hosting site in the late 1990s. JavaScript provided the capability for a web page to open another window. Ethan Zuckerman claims he used that capabil...