Introduction So you are ready to create your Shopify store but what theme do you pick? There are over 100 Shopify themes on the Shopify store alone. This means there are over 100 options for your S...
When giant 19th century dry goods establishments like Marshall Field & Co. shifted their business from wholesale to retail, the visual display of goods became necessary to attract consumers. St...
How To: Free Shipping - Best Ways to Showcase Free Shipping
Does your site offer free shipping over certain order values? If not, this can be a great way to increase your average order value. 28% of people will abandon their cart if they notice an unexpect...
How to Build High-Converting Landing Pages
Landing pages originated with the IT departments of Microsoft in late 2003 in response to poor online sales of Office.[4] The process was tedious and time-consuming. As a result, in 2009, several s...
The Million Dollar Homepage is a website conceived in 2005 by Alex Tew, a student from Wiltshire, England, to raise money for his university education. The home page consists of a million pixels ar...
In 1989, while working at CERN, Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. During 1991 to 1993 the World Wide Web was born. Text-...
Above the Fold - Where 77% of Your Audience Lives
As marketers (and digital experts) we sometimes use phrases but don’t understand their origins. Above the fold is the upper half of the front page of a newspaper or tabloid, where an important ne...
Individuals are highly influenced by the pressure and norms exerted by groups. As an idea or belief increases in popularity, people are more likely to adopt it; when seemingly everyone is doing so...
One of the first shopping carts was introduced on June 4, 1937, the invention of Sylvan Goldman, owner of the Humpty Dumpty supermarket chain in Oklahoma. One night, in 1936, Goldman sat in his off...