3 Strategies to Leverage in 2024
New year means new you, but for us marketers that doesn’t mean going to the gym or reducing your calories. Today, I’m going to walk you through three of the changes I have seen in the marketing wor...
Where Most Brands Fail - New Customer Journeys
How to 5X Your Return on New Customers In the 12 years I have been working with brands, I have found only two ways to grow you online business: Increase the number of orders your existing customer...
So, I get this question quite often…., “Josh, what’s the number one way to increase sales for my online store without spending any money?” I would have one answer - Tag your customers, segment the...
1+1 = 3 with Alchemy - Use Psychology to Increase Brand Value
Today, I’m going to walk you through some of the concepts discussed in one of my favorite marketing books, Alchemy by Rory Sutherland. This book taught me the importance of psychology in marketing....
Do you know what r naught is? Surprisingly, post-covid, more people actually do know what this term means. Put simply, it is the basic reproductive number of a virus. Scientists use this formula to...
The 3 Best Ways to Track Advertising Sales on Shopify
So you’re running advertising, but you don’t know how to track your attributed sales. Today, I’m going to walk you through 3 ways to track your sales without tracking pixels. When given an option ...
Boost Abandoned Cart Recovery by 300%
What’s your abandoned cart rate? On average, a whopping 7 out of 10 customers will abandon your cart. So, how do we get them back? Based on experience, over 90% of abandoned carts are not recovered...
3 Unstoppable Promotional Strategies
Today, I’m going to walk you through 3 promotional strategies that I see very few brands utilize, but in my experience, generate the highest ROI: hidden discounts, limited time tiered discounts, an...
5 Ways to Increase Average Order Value
I don’t care what you are selling online, there are three basic ways in which you can increase top line revenue and they all need to go up!You need to increase: New Customer Acquisition Average Or...
10 Ways To Convert More Customers
So, you either just started your new store, or, you have an existing business but sales are flat. Well this morning, I’m going to show you 10 ways to increase conversion rates on your Shopify in un...
Using AI to Quickly Create SMS Campaigns
Introduction Did you know 61% of marketers still don’t use SMS marketing? Additionally, the average open rate for text message marketing is 98%. (Reference) So the question is, do you use SMS marke...
Did you know 33% of marketers send weekly emails and 26% send emails multiple times per month? Reference As marketers, we spend a lot of time coming up with email strategies and writing promotional...